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The Big Idea Has Gotten Old               The Big Idea


Michael Jordan

“You have to expect things of yourself before you can do them.”

Entrepreneurs seem to have a common theme in their promotional literature, videos and at the ever present conventions. There is an enthusiasm that takes outside people by surprise. When you cut through the exuberance, the basic message is this:  If you believe you can do it, you can.

A lot of fun has been made of this concept, even to the point of movies bringing it up. In the Film “The American President” when he observed the wild excitement at his opponent’s political rally, Michael Douglas quips that he thought they were “getting ready to buy some Amway products.”

Let’s look at this concept a little closer. It is not a magic incantation that easily makes everything appear just because you believe it will. There is one valid point, however that must be considered. If you don’t think you can, you will not try.

Why waste your valuable time on fruitless pursuits? There aren’t many who will put time, effort and precious resources into lost causes. Alternatively, many so called “lost causes” are not actually “lost” but are merely difficult. Since we can’t see the possibilities we never start the projects in the first place. People who think like this will never know the rewards possible when you systematically tackle the jobs thought impossible. If you aim at nothing, you will most likely hit it.

A quote from a man who knew all about failure:
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”  Thomas Edison

There’s a reason the symbol of the big idea is a light bulb. It was invented after thousands failures.

We’ll finish with another Edison quote:
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”